Who wears a war bonnet? Another controversy involved the use of the name Crazy Horse for a brand of malt liquor. The protest largely occurred on the World Wide Web and shows how this modern medium helps consumers react quickly and rally support for their complaints. Victoria's Secret has pulled footage of a model wearing a Native American headdress from the  broadcast of its annual fashion show after several groups complained. Crazy Horse was an Oglala Sioux warrior who led the defeat of Lt.
Crazy Horse was an Oglala Sioux warrior who led the defeat of Lt. Eventually the Stroh Brewing Company that owned the name at the time dropped the brand. A notorious example of the appropriation of Native American imagery occurred in a much publicized fashion show where an Anglo model wore a war bonnet and various other paraphernalia intended to evoke indigenous American culture. Here is a news report from the Hollywood Reporter: Although the brand was marketed in 32 states for several years during the s, the estate of the Sioux man by that name objected. Tatanka Iyotanka, Sitting Bull. Victoria's Secret has pulled footage of a model wearing a Native American headdress from the  broadcast of its annual fashion show after several groups complained. Another controversy involved the use of the name Crazy Horse for a brand of malt liquor. Click for larger view View full resolution Fig. Not a no-account waif paid to prance around on stage in her underwear. Kloss has no business wearing a war bonnet at all. Native Americans Speak Back From time to time various groups protest the stereotypic representations of Native Americans in popular culture venues such as advertising, movies, popular music, and so on. Among my people, the Oceti Sakowin Sioux , war bonnets are exclusively worn by men, and each feather within a war bonnet is symbolic of a brave act of valor accomplished by that man. Big Crow, administrator of the Crazy Horse estate, said the apology is the most important thing to the Sioux people. Who wears a war bonnet? The protest largely occurred on the World Wide Web and shows how this modern medium helps consumers react quickly and rally support for their complaints. In the fashion show, which took place Nov. His remarks came one day after SBC announced the company—which got out of the brewing business in —had settled the lawsuit over the use of the Crazy Horse name…. Not only is she not Native, she hasn't earned the honor. Not just any Tom, Dick or Harry had the privilege of wearing a war bonnet. On her blog Native Appropriations, which covers the way indigenous cultures are portrayed in pop culture, blogger Adrienne K. Here is what the author of a Time article wrote about the situation: Crazy Horse Malt Liquor. Click for larger view Fig.
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